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Return on Investment from Google AdWords? Stop Wasting Your Budget in the...
Are you happy with your return on investment from Google AdWords? It’s true — Google AdWords can be a powerful way to build pay-per-click advertising into your search marketing strategy. But, if you’re...
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Google Panda Is Not An Endangered Google Algorithm
Pandas may be endangered on planet Earth, but they are far from being endangered in cyber space. Since February of 2011, Google has been churning out their infamous Panda updates at a fast and furious...
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How to Get a New Website to Rank in Google
Before you embark on a new website or a website redesign, it’s important to make a plan for how to get your new website to rank in Google. With an average of over 4 billion searches performed each day...
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Can You Find Your Local Business on a Smartphone?
With more and more people accessing the Internet through use of a mobile device, I thought it might be fun to ask a simple question: Can you find your business on a smartphone? Let’s assume you run a...
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2014 SEO Strategy: Microdata
If you’re like us, you’re already thinking about what your 2014 SEO strategy will include. If you’ve got us, don’t worry, we’re on it. If you don’t, well, it’s time to get semantic...
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Google Panda 4.0 Impacting Press Releases
On May 20, Google announced Panda 4.0, an update to the Google Panda Algorithm, a filter on Google’s search results designed to stop sites with poor quality content from working their way into Google’s...
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Don’t Delete Old News Articles From Your Website
We sometimes get questions from clients who are considering removing old news articles from their websites. The quick answer: Don’t do it. Why would someone want to delete an old news article? Here are...
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How Can a Small Company Compete with the Giants in the World of SEO?
Search marketing has grown in popularity as online search continues to evolve from a novelty to a standard feature in our everyday lives. Almost every business, big or small and regardless of industry,...
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